Your Favorite Styler, Now in Hot New Hues


Experience the revolutionary 360° Cool Air Technology—now available in Merlot Red, Emerald Green, and Cool Mint. Same effortless glide, same 24-hour hold, but now with a finish that matches your vibe.

Shop the New Collection

Your Favorite Styler, Now in Hot New Hues


Experience the revolutionary 360° Cool Air Technology—now available in Merlot Red, Emerald Green, and Cool Mint. Same effortless glide, same 24-hour hold, but now with a finish that matches your vibe.

Shop the New Collection

What Our Customers Say

Real reviews from real customers

I actually returned my Dyson Airwrap for this. The Airwrap curls fell out of my fine, bleached hair in 10 minutes. This tool? The curls stay for days. It’s faster, holds better thanks to the 180°C heat control, and the cool barrel saves me from constant burns. Finally, a straightener that curls effortlessly!

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Sarah Johnson

Verified Customer

Verified Purchase

Genuinely love this. Makes curling a breeze. Lightweight. Good adjustable heat levels. Exceeded expectations. Prefer it to my GHDs.

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Jenny Chen

Verified Customer

Verified Purchase

I used to be 'totally useless' at styling my hair, but this tool revolutionized my routine. It works perfectly on my chin-length bob, creating modern beach waves that look effortless—not like a '1970s perm.' If you’ve always struggled to curl your own hair, this is the one that finally makes it easy.

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Emma Williams

Verified Customer

Verified Purchase

I have used lots of heat tools to curl/wave my hair.... they wave or curl never ever stays in, walk outside and the wave drops and hair is straight again. Or I end up with sticky out bits (my hair is just below my ear lobe in a blunt bob) Even my GHD's are not great for holding curls in my hair! I thought it was just my hair! Used these 3 times now and they are the best ever...! hair curls stay in all day! I would highly recommend, no knack to it either. I use temp 180

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Karen Martinez

Verified Customer

Verified Purchase

I love this hair curler! It is easy to use and gentle in my fine hair. I love the fact I only need one tool to straighten or curl my hair. I highly recommend it!

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Lisa Anderson

Verified Customer

Verified Purchase

Yes, this is a bit of a pricey hair tool but as an absolute rubbish in terms of curling my own hair-I managed to get beautiful, defined curls that lasted the whole day the very first time I opened the box and tried it. Not to mention you can use it as a straightener, too. Could not recommend enough. So easy to work with, doesn't burn and is just perfect size.

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Jannet Taylor

Verified Customer

Verified Purchase

I don’t usually write reviews but this tool deserves one. I have damaged, bleached frizzy /curly hair and used the leading high end brand for the last 15 years. I love this even more. This is super light (I have arthritis on my wrists so this is so nice) and the cord is long, it heats up within a few seconds. I tried the straightener and it’s come out perfectly. I tried the curler with the cool air and even some beachy waves. All was perfect and held on my hair. I really recommend this tool.

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Jennifer Brown

Verified Customer

Verified Purchase

I own many hair appliances and this definitely my favourite purchase of all!! So light and the easiest curler I've used. Also great as straighteners. The cooling feature is genius seta the hair and keeps it cool to the touch. Amazing hair in minutes!

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Louise Wilson

Verified Customer

Verified Purchase

This hair straightener works well. It is effective and helps me to straighten my hair in a relatively short time compared to some other straighteners I tried in the past. It can also work as a hair curler when using it at a certain angle, which is a nice 2 in 1 solution, especially when I travel and need to be mindful of how much I am packing. The straightener is comfortable to hold, the shape is designed nicely. It is easy to use and works really well. I also like that the temperature can be easily adjustable to get perfect results with the least damage to my hair.

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Amanda Davis

Verified Customer

Verified Purchase

Every bit as good a straightener as a GHD at a fraction of the price. It's super easy to use and gives a nice cosmetic result. The design is part of the selling point. It has a high end feel and the aesthetics will either sell it for you or put you off. It looks just like the images and works a treat.

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Amy Lee

Verified Customer

Verified Purchase

Lovely product! My hair is so thick and goes wild after it’s dried and using these straighteners has really helped to tame that. They’re a nice fit in the hand and glide smoothly through the hair. Really good for curling too, definitely no complaints!

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Patricia Garcia

Verified Customer

Verified Purchase

This curler/straightener is so amazing! I've got super long, thick hair so it's hard to find tools that really work for me but this one is fantastic. It's great for travel since it can both curl AND straighten your hair and I like the fan function as well for minimising damage. The red colour is adorable too! Really love that it doesn't feel like I'm burning my hair off when I use this styler.

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Danielle Rodriguez

Verified Customer

Verified Purchase

I can’t fault this product and highly recommend it. I have great difficulty curling my hair, this tool is easy to use and my curls last. Best curling devise I have ever tried.

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Michelle Shields

Verified Customer

Verified Purchase

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